Press Release

FOR IMMEDIATE RELEASE

LITTLE KIDS ADDS THE BACKYARDIGANS™ TO ITS LINE OF NICK JR. INTERACTIVE BUBBLE MACHINES
Additional bubble wand for bubble play along with characters from popular pre-school show, “The Backyardigans.”

Providence, RI – February 17, 2008 – The starring characters from The Backyardigans™ are featured in Little Kids newest interactive Nick Jr. bubble machine. Pre-schoolers use a detachable bubble wand to make bubbles along with Pablo, Tyrone and Uniqua, stars of the top-rated Nick Jr. pre-school show, “The Backyardigans.”

“The audience of pre-schoolers watching The Backyardigans on Nick Jr. is growing rapidly. Kids relate to the show’s characters and are thrilled to go on a bubble adventure with them,”” explained Kirk Bozigian, VP Marketing for Little Kids. “A toy that makes streams of bubbles and also invites pre-schoolers to join in the fun by blowing bubbles themselves, is sure to be a hit with pre-schoolers.”

Little Kids found that adding a bubble wand engages kids and invites them to blow bubbles and play along with The Backyardigans Motorized Bubble Machine (SRP $9.99-$12.99). Kids enjoy dipping their own bubble wand in the bubble solution “tree stump” to join in the fun and add their own bubbles to the mix.

The Backyardigans Motorized Bubble Machine features the stars of the show, Pablo, Tyrone and Uniqua. Each character has been carefully designed, appearing in their own familiar environment, as if they stepped out of the tv show storyline ready to play.

The Backyardigans Motorized Bubble Machine is sold in a Nick Jr. Bubble Machine Assortment which also includes Dora the Explorer and Go, Diego Go! Bubble Machines.

Designed for Ages 3 & up, each Nick Jr. Bubble Machine includes 4 ounces of No Stain, No Dyes, Non-Toxic bubble solution and requires 2 “C” batteries to operate.

Since 1989 Little Kids has developed a reputation as a leader in pre-school bubble toys, sports toys and science toys. Its award- winning toys enhance traditional play patterns through invention and innovative design. This Providence, RI based company’s best known toys include the Original No-Spill® Bubble Tumbler® toy which was introduced in 1993, creating the no-spill bubble category. In 2005 Little Kids entered the sports toy category and changed the way backyard baseball is played with its award-winning Junk Ball™ line featuring Junk Ball Backyard Baseball and Junk Ball Flag Football™. In 2006, the company launched a line of science toys with Big Bad Booming Bugs™ Electronic Observation Station™, the recipient of many prestigious awards: Oppenheim Toy Portfolio’s Gold Seal, along with being recognized by Parent’s Choice and The National Parenting Center.

For more information and store locations call Little Kids at 1-800-545-5437 (1-800-LIL-KIDS) or visit the Little Kids website at www.littlekidsinc.com.

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