Press Release

FOR IMMEDIATE RELEASE

LITTLE KIDS INTRODUCES MY FIRST BUBBLES™ NO-SPILL® BUBBLE MACHINE!
Product Combines No-Spill Bubble Play with toddler’s favorite game of Peek a Boo!

Providence, RI -- February 17, 2008 – My First Bubbles™ Peek-a-Boo Surprise uniquely combines bubbles with the magical game of Peek-a-boo! For the first time toddlers as young as 18 months old can make endless streams of bubbles independently without spilling any bubble liquid.

Toddlers simply pull down the handle and “Peek-a-Boo!,” a friendly looking whale pops up blowing streams of endless bubbles from its spout! Moms love that it’s no-spill and kids love playing peek-a-boo while catching the bubbles!

This entertaining bubble blowing toy teaches toddlers action and response. The packaging also includes play tips for Mom and child!

My First Bubbles™ Peek a Book Surprise includes a 4 ounce starfish shaped bottle of Little Kids original No-Stain, No Dyes, Non-Toxic bubble solution and requires 2 “AA” batteries. (SRP: $14.99 - $19.99)

Designed for ages 18 months and up, The My First Bubbles™ line of bubble blowers also includes the My First Bubbles™ No-Spill® Bubble Tumbler® (MSR $5.99-$6.99) and My First Bubbles™ Bubble Maker (MSR $9.99 - $12.99).

Since 1989 Little Kids has developed a reputation as a leader in pre-school bubble toys, sports toys and science toys. Its award- winning toys enhance traditional play patterns through invention and innovative design. This Providence, RI based company’s best known toys include the Original No-Spill® Bubble Tumbler® toy which was introduced in 1993, creating the no-spill bubble category. In 2005 Little Kids entered the sports toy category and changed the way backyard baseball is played with its award-winning Junk Ball™ line featuring Junk Ball Backyard Baseball and Junk Ball Flag Football™. In 2006, the company launched a line of science toys with Big Bad Booming Bugs™ Electronic Observation Station™, the recipient of many prestigious awards: Oppenheim Toy Portfolio’s Gold Seal, along with being recognized by Parent’s Choice and The National Parenting Center.

For more information and store locations call Little Kids at 1-800-545-5437 (1-800-LIL-KIDS) or visit the Little Kids website at www.littlekidsinc.com.

©2004 Little Kids, Inc. All Rights Reserved.
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