Press Release

FOR IMMEDIATE RELEASE

JUNK BALL ADDS BASKETBALL TO ITS BACKYARD SPORTS LINE
Shoot hoops at night with Junk Ball “SWISH” Hoop Light Show™!

Providence, RI - February 17, 2007 - Take your hoop skills to a whole new arena…the dark! Junk Ball SWISH Light Show (SRP $14.99) makes it possible to play backyard basketball at night by lighting up the rim with flashing and chasing lights.

SWISH is a basketball accessory that easily attaches to any existing basketball rim. The fun begins when the rim is vibrated or struck with a basketball. This turns on a series of colorful LED lights that blink, flash & chase. The light show continues until there’s no vibration of the rim for three minutes. A high tech sensor only activates SWISH at dusk or night.

“Junk Ball SWISH is a fun and exciting new way to play basketball at night,” commented Kirk Bozigian, VP of Marketing for Junk Ball. “SWISH gives basketball fans of all ages a flashing light up target to aim at when they shoot hoops at dusk or even in total darkness.”

Junk Ball SWISH Hoop Light Show is recommended for ages 6 and up. It requires 3 AA batteries that are included. Consumers can demo the product at retail to see the amazing light show.

Junk Ball Backyard Sports is a creation of LKI, a division of Little Kids, Inc. The Junk Ball Backyard Sports line includes the revolutionary Junk Ball and Bat, Junk Ball Home Run Challenge, Junk Ball Strike Zone, Junk Ball Ghost Runner Electronic Scoreboard and Junk Ball Flag Football. For more information and store locations call 1-800-545-5437 or log on to www.junkball.com

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