Press Release

FOR IMMEDIATE RELEASE

HEALTHY TREATS MADE EASY AND FUN WITH LITTLE KIDS FREEZE POP MAKER

Providence, RI – February 17, 2008 – Kids love to make tasty treats but grownups shy away from the long preparation, unhealthy snacks and messy results. Until now…Little Kids NEW Freeze Pop Maker (SRP $19.99) lets kids enjoy making their own freeze pops quickly and easily with built in “less mess” technology and no batteries required.

Kids mix and pour their favorite juice(s) into the tank and place a magic freeze pop bag onto the nozzle. With just one push of the pump the perfect amount of juice is dispensed into the plastic bag and the bag seals itself, just like magic! Unique pump mechanism prevents overfilling!

Freeze Pop creations are placed into the freezer and within 15 – 20 minutes the contents freeze and its time to enjoy a delicious Freeze Pop! Kids can mix their favorite juices together to come up with new and exciting tasty adventures.

Designed for ages six and up, the Freeze Pop Maker includes 36 magic seal bags, a recipe booklet, “All Time Favorite Freeze Pop Recipes”, 4 ice pop molds, 4 ice pop sticks, 1 measuring cup and 1 drip tray. Freeze Pops will be available at retail in August, 2008.

Since 1989 Little Kids has developed a reputation as a leader in pre-school bubble toys, sports toys and science toys. Its award- winning toys enhance traditional play patterns through invention and innovative design. This Providence, RI based company’s best known toys include the Original No-Spill® Bubble Tumbler® toy which was introduced in 1993, creating the no-spill bubble category. In 2005 Little Kids entered the sports toy category and changed the way backyard baseball is played with its award-winning Junk Ball™ line featuring Junk Ball Backyard Baseball and Junk Ball Flag Football™. In 2006, the company launched a line of science toys with Big Bad Booming Bugs™ Electronic Observation Station™, the recipient of many prestigious awards: Oppenheim Toy Portfolio’s Gold Seal, along with being recognized by Parent’s Choice and The National Parenting Center.

For more information and store locations call Little Kids at 1-800-545-5437 (1-800-LIL-KIDS) or visit the Little Kids website at www.littlekidsinc.com.

©2004 Little Kids, Inc. All Rights Reserved.
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