Press Release

FOR IMMEDIATE RELEASE

LITTLE KIDS TOYS WELCOMES SCOTT FLYNN SENIOR VICE PRESIDENT OF SALES

Providence, RI – February 14, 2008 – Little Kids, a leading manufacturer and marketer of pre-school bubble, novelty, licensed, science and Junk Ball brand sports toys, has announced that Scott Flynn has joined the company as Senior Vice President of Sales, heading up the company’s global sales force. The announcement was made today by Jim Engle, President and founder of Little Kids.

Mr. Flynn brings more than 25 years experience as a business owner and senior sales professional to his position, which includes responsibility for the company’s global sales effort and leadership of its sales organization.

“As Little Kids continues to grow, Scott Flynn has the skills and track record to lead the company’s sales effort. His experience in sales and sales management in the toy and related juvenile and children’s products will be instrumental as we continue to build upon the company’s reputation for innovative and award-winning toys.”

Mr. Flynn spent almost 20 years at Lego, in both domestic and international executive sales positions. He has held executive positions with companies including Conversation Concepts (gifts), Delta Children’s Products (baby and youth furniture) and First Act (musical instruments).

Since 1989 Little Kids has developed a reputation as a leader in pre-school bubble toys, sports toys and science toys. Its award- winning toys enhance traditional play patterns through invention and innovative design. This Providence, RI based company’s best known toys include the Original No-Spill® Bubble Tumbler® toy which was introduced in 1993, creating the no-spill bubble category. In 2005 Little Kids entered the sports toy category and changed the way backyard baseball is played with its award-winning Junk Ball™ line featuring Junk Ball Backyard Baseball and Junk Ball Flag Football™. In 2006, the company launched a line of science toys with Big Bad Booming Bugs™ Electronic Observation Station™, the recipient of many prestigious awards: Oppenheim Toy Portfolio’s Gold Seal, along with being recognized by Parent’s Choice and The National Parenting Center.

For more information and store locations call Little Kids at 1-800-545-5437 (1-800-LIL-KIDS) or visit the Little Kids website at www.littlekidsinc.com.

©2004 Little Kids, Inc. All Rights Reserved.
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